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Gamer Intelligence

Discover the strategy behind successful actions with the new generations

The Key to Connecting with Communities


Knowing how to communicate with and truly understand the gamer community and the younger generations is fundamental for brands to connect with and generate reach in this universe.


Gamer Intelligence is the power to translate how brands interact and approach this community, with actions that really impact, convert and generate results for brands.


By ensuring that actions are validated and have a vision aligned with the communities involved, this strategy provides a safer and more effective approach for brands, allowing them to get closer to the gamer audience and younger generations in an authentic way.


The New Way for Communities and Brands to Communicate


Games have emerged as a way of engaging with marketing actions. What used to be interaction has become interactivity.

With a high level of engagement and conversion, games are the next level of relationship and connection between users and brands. Through advertising, merchandising, launches and sponsorship of events, brands can enter this market, taking advantage of the high level of engagement.

By combining technology and a new creative way of thinking, we enable brands to connect, create engaged communities and achieve significant results with this community. We are the bridge that connects brands, communities and games.

Gamer intelligence is an innovative concept, a strategy developed by Wibx Company to create actions and engagement with assertiveness with the gamer community and generation Z. It is essential for companies wishing to enter the world of WEB3, providing insights into the preferences and behaviors of gamers, ensuring an authentic connection with communities.

Matheus Sitael

COO at Wibx Company.

Related Insights

Games

With a high level of engagement and conversion, games represent the next level in establishing relationships and connections between users and brands.

Communities

With the advancement of the WEB3 , communities have become an essential factor for the growth and strengthening of companies, taking advantage of the most loyal customers as business drivers.

Metaverse

New immersive experiences that broaden the connection between brands, products and consumers. Transposing the physical barrier and enabling more impactful and innovative actions.

NFT

Commemorative collections, loyalty programs and brand engagement - NFTs are an opportunity to position and build loyalty with communities.

Applications of Gamer Intelligence


Much more critical, demanding and suspicious, any communication with younger generations requires strategy and attention. In our products and solutions, we apply Gamer Intelligence from conception to the marketing campaign and optimization of results.

As in Speedzin, a Wibx Company game that connects artists and fans in a racing game, with good gameplay and many benefits. To impact generation z and gamers, we used an "attention grabber", the artists, who attract their millions of engaged and loyal fans, combined with gamification strategies and real-world benefits such as discounts, benefits, experiences and access to brands and artists.

By communicating with generation Z in the way they communicate, we generate hype around the game and, consequently, increase reach and engagement on the internet.

Get your company into games and discover the power of this community!

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Impact on the markets

Retail

An indispensable item for efficiency in your future marketing, engagement and conversion strategies. The key to efficiently converting bases into engaged communities.

Finance

Gamer intelligence can be applied in the financial market, from the gamification of processes involving clients to the formation and management of communities in the WEB3 universe.

Music

Blockchain enhances the reach of music by offering new forms of distribution, such as immersive platforms and collectibles. The real potential lies in approaching it with the acumen of a gamer, anticipating the needs of the community.

Games

Assertive actions that really engage, impact and talk to the gamer community, generating much more expressive and positive results for campaigns or adherence to projects.

Advertising

Knowing how to communicate with the gamer and Z generation is the biggest challenge for agencies and brands. The gamer intelligence strategy is the bridge that connects these two ends, with actions that really connect and convert this audience.

FAQ

By creating experiences that really relate to the way these communities think, act and communicate, brands create real and meaningful links that have a direct impact on the conversion of their campaigns and products, as well as increasing their brand awareness and positive perception of the brand.

Gamer Intelligence is a strategy applicable to any brand seeking to communicate with the gamer community and the world's largest generation, gen-Z.

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