Metaverse

Immersive virtual ecosystems for interaction between communities, brands and artists.

A new avenue of communication and interaction

The Impact and Benefits of the Metaverse for Brands

What can we expect from the future of the Metaverse?

A new avenue of communication and interaction

The Metaverse, a term much discussed in recent years, refers to a shared virtual reality in which people interact through avatars, creating a space parallel to physical reality.

With their beginnings in the virtual worlds created by video games, games like "Second Life" and "Minecraft" were pioneers in allowing people to explore virtual spaces and interact with each other. With the advance of technology, the Metaverse has become more complex and comprehensive. It now includes three-dimensional immersive environments, virtual social networks and even digital work environments.

Because of its interactive and immersive potential, learning and communication are enhanced. By creating virtual worlds and simulating experiences, it can have a significant impact in areas such as education, professional training and entertainment.

Position your brand in the market and gain a new engaged base

Create impactful actions in immersive and interactive environments

Engage, retain and monetize your community with immersive technologies

Impact and Benefits of the Metaverse for Brands

The Metaverse and avatars have a significant impact on the business landscape, especially in the areas of marketing, sales and finance. Companies can create immersive environments for training, branding and more engaging learning experiences, resulting in cost savings.

Companies also have the ability to create immersive marketing experiences in the Metaverse, allowing customers to experience products and services before making a purchase. This increases customer engagement and trust. Through the Metacommerce solution, purchases can be made directly in the metaverse and delivered to the consumer's home. It's the evolution of e-commerce!

Personalized interactions, emotional connections and 24/7 operation in the Metaverse bring efficiency, crossing geographical boundaries and reaching global audiences without the need for physical presence.

We will live two simultaneous lives, which blend together, all together and mixed. So, I'll create a digital twin, a Walter Longo in the digital world, and inside the metaverse, I'll go to the mall, I'll go shopping, I'll go to a concert. I'll watch a movie, just like we do today in the physical world. You will create your status.

Walter Longo

Wibx Company Advisor

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What can we expect from the future of the Metaverse?

According to an Ey study carried out in 2020, 48% of executives believe that the Metaverse creates opportunities for new business models, while 49% are prioritizing investments in virtual, augmented or mixed reality experiences.

Gartner predicts that by 2026, 25% of people will spend an hour a day in the metaverse, impacting industries and consumer behavior. Due to the highly competitive nature of modern times, companies, brands and artists are seeing the Metaverse as a way of connecting with their audiences in order to achieve greater proximity, engagement and loyalty with them.

Combining the power of games with music, the metaverse has attracted big names in music such as Travis Scott and Ariana Grande, who have promoted their image and monetized actions in the metaverse. With concerts, festivals, in-game accessories and branding actions, brands can reach the artist and gamer community with much more impact.

What can we expect from the future of the Metaverse?

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Impact on the markets

Retail

The metaverse takes the shopping experience to the next level. Extrapolating physical barriers and allowing an expansion in the relationship between brands, products and their consumers. With immersive technologies, digital purchases become more assertive and impactful.

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Finance

Metaverses and other interactive ecosystems are an excellent opportunity for traditional financial market players to enter the WEB3 universe, orchestrating payment with cryptoassets as part of their portfolio.

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Music

Artists already connect with their fan bases in two clear ways: audio (digital platforms, radio) and video (videos and concerts). Gamified albums and songs allow fans to take part in missions and meet their favorite artists without geographical barriers. The metaverse is a new way of connecting.

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Games

A digital reality that is increasingly real and present in our daily lives, through the mechanics of games, the metaverse is coming to life with the aim of breaking down geographical barriers for various solutions ranging from entertainment to the corporate world.

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Advertising

New immersive marketing experiences in the Metaverse, allowing customers to experience and buy products and services before making a purchase. Empowering branding actions, with innovative and pioneering positioning.

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FAQ

Standing out from the competition, exploring real virtual engagement, expanding globally without a physical presence and building deeper relationships with customers are some of the reasons for this transition.

The decision to enter the metaverse should be made based on the understanding that the future of relationships is increasingly digital and brands that learn and position themselves assertively in these environments will be better prepared to meet the needs of this new phase of interpersonal relationships.

In retail, shopping becomes immersive, transcending physical barriers. Avatars enable personalized interactions, while cultural events offer entertainment without geographical boundaries and guarantee access to products and services.

Encrypted payments and NFTs offer security and POAP technology records experiences, granting exclusive benefits. By adopting the metaverse, your customer transforms the way they consume, learn and engage, creating a richer, more personalized experience.

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Metaverse

A new avenue of communication and interaction

Position your brand in the market and gain a new engaged base

Create impactful actions in immersive and interactive environments

Engage, retain and monetize your community with immersive technologies