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NFT

Understand NFTs and how our ideas can help boost business value

The Rise of NFTs in the Corporate World
Unlock the power of communities with NFTs
Growing Applications and Future Trends of NFTs
Impact on the markets
Related Solutions

The Rise of NFTs in the Corporate World


The rise in popularity of NFTs, unique digital tokens that cannot be replicated, has recently caught the attention of major corporations. Big names such as Nike, Coca-Cola, Gucci and Lamborghini have jumped on the bandwagon, exploring new ways to integrate NFTs into their advertising strategies. As a result, there has been a surge of excitement and anticipation among the masses, with many enthusiasts eager to take part in this latest trend.


The NFT, or non-fungible token, is a digital certificate developed through blockchain technology, which defines the originality and traceability of digital assets. This particular type of cryptographic token represents something unique, being distinct from cryptocurrencies and other tokens that are interchangeable with each other. The presence of embedded smart contracts facilitates secure transactions without intermediaries, reducing costs and risks associated with traditional methods.


Although NFTs initially attracted attention for their impact on the art market, their applications impact and revolutionize the most diverse industries such as music, gaming, events and finance.


Develop collectibles and reward loyalty with exclusive benefits.
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Engage, retain and monetize your community with NFT loyalty platforms.
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Unlock the power of communities


As brands explore the possibilities of NFTs in marketing strategies, innovative and exclusive experiences emerge to engage consumers.

A powerful tool in the connection and proximity between brands and consumers, NFTs have their value tied to personal perception and the belief that that asset is valuable to a group of people. These tokens give access to more active participation with the brand, benefits and experiences that create a high sense of belonging and community. Fostering authentic connections with your audience, reaching unprecedented levels of engagement with the brand and further enhancing marketing campaigns.

With loyalty 3.0 platforms, it is possible to manage, engage, retain and monetize communities, making an impact in an innovative way, organically increasing reach and brand recognition.

Explore NFTs as simpler ways to certify an experience, make a purchase, as if it were an online purchase. In the short term we'll have contracts registered on the blockchain, make transactions, but more than that, NFT is a huge opportunity to optimize these processes without intermediaries.

Thiago Dias

Senior Vice President LATAM MasterCard - Wibx Company Advisor.

Related Insights

Blockchain

A universe of new possibilities for immersive interactions that bring brands closer to their customers, through gamification actions, cashback 3.0, metaverses and more.

Communities

With the advancement of the WEB3 , communities have become an essential factor for the growth and strengthening of companies, taking advantage of the most loyal customers as business drivers.

Engagement and loyalty

With NFT Loyalty programs, VIP Groups and bonus engagement mechanics, brands can engage, retain and monetize their communities in an unprecedented way.

Games

With a high level of engagement and conversion, games represent the next level in establishing relationships and connections between users and brands.

Applications and Future Trends in NFTs


The future of NFTs promises growth driven by the application of this technology in the most diverse industries, providing utility and ease of reaching the masses.

A great example is the application in the entertainment and events market. Blockchain Tickets, immutable and authenticated tickets, are revolutionizing the market by combating currency exchange and increasing confidence in transactions. In addition to security, these digital tickets provide unique artistic interactions, enriching the value of each moment and turning them into memorable assets that transcend the event itself, ushering in a new era of engagement and appreciation in the ticketing market.

Another key emerging application is NFT Games. Set to revolutionize the gaming industry, these games allow players to actually own and trade assets within the game. Each item in the game becomes a unique NFT that can be traded and sold for real money. With the token, players have ownership of their virtual assets and can monetize the time invested playing. In addition, game developers benefit from a new source of income.

Applications and Future Trends in NFTs
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Impact on the markets

Finance

The use of NFTs in the financial market can facilitate processes that require authentication certificates or verification of ownership and identity, since they represent immutable and irreplicable assets.

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Retail

NFTs enable the creation of benefits and loyalty programs, boosting sales and brand recognition, with strategic market positioning.

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Music

When a music company, artists, offices, record labels or publishers join NFTs, the engagement and brand reach are immediate, as well as the multiple possibilities for new sources of revenue.

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Advertising

Commemorative collections, loyalty programs and brand engagement, NFTs have emerged as a positioning and innovation opportunity for brands that want to innovate and connect with Generation Z.

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Games

Ao expandir sua utilidade para além do jogo, os itens digitais dos jogadores abrem novas possibilidades de interação e engajamento, beneficiando jogadores, publishers, criadores de conteúdo, organizações e marcas, gerando mais valor e experiências para todos.

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Related solutions

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FAQ

In different sectors, NFTs can be used to authenticate and provide security in transactions, whether in the ecosystem of community benefits and loyalty or related to the purchase and sale of works of art and real estate, for example. Understanding business objectives is crucial when developing WEB3 projects. We are prepared to identify and create solutions that are easy to integrate and apply to your business.

The use of NFTs is important, especially when there is a need to confirm the authenticity, ownership and traceability of virtual goods or certifications. This includes preventing counterfeit tickets, guaranteeing secure trades when buying and selling assets within a game, providing security and authenticity in financial transactions and public securities, and avoiding forgeries in certificates or declarations.

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