Tech Trends
Financial Services
Sales & Loyalty
ENTERTAINMENT
Produtos
COMMUNITIES
METAVERSE
LOYALTY
GAMES
POAP
The advertising market is constantly growing digitally, with more than 50% of advertising spending going to digital ads. Consumers increasingly trust personal recommendations over traditional advertising, making it essential to build communities and genuine engagement.
At Wibx Company, our solutions are built on combining digital marketing and cutting-edge technologies such as blockchain and WEB3, along with immersive experiences, games and metaverse. With this, agencies can take advantage of our technological expertise to help client brands turn their customers into highly engaging and profitable communities. This means achieving a more significant impact, broadening their reach and strengthening their market position.
New technologies offer more opportunities to create relationships and build loyalty among consumers, who now have a voice to promote and defend brands and companies that satisfy and please them. We can therefore say that never before have technology and behavior been so closely related.
Discover our solutions for the advertising market
The future of agencies is intrinsically linked to the rise of Generation Z, which stands out as the most economically active and influential generation in the world. Raised in an era of globalization and digitalization, this generation is redefining the dynamics of communication, consumption and relationships. Contrary to the idea that the internet isolates, Generation Z uses it as a platform for new forms of interaction and connection, valuing the sense of belonging to authentic communities.
In this scenario, "Gamer Intelligence" stands out as a fundamental approach for brands. It is based on the ability to understand and engage with the gamer community in an authentic way. This gamified strategy not only enhances the user experience, but also generates greater engagement with brands, making it a crucial trend shaping the future of agencies as they seek to win over Generation Z.
Actions and products with interactivity, immersive technologies and phygital experiences create an unprecedented and impactful experience for the user. As a result, they bring more engagement.
At the intersection of blockchain and immersive technologies, we explore opportunities to bring brands and customers closer together. With games, metaverse and gamified actions, we increase brand engagement and loyalty, using loyalty programs such as NFTs, VIP Groups and rewards. We shape the future of immersive advertising, transforming every interaction into immersive narratives of engagement, loyalty and earnings.
Rachel Rattes
Head of Marketing, Wibx Company
METAVERSE
MUSIC
ARTISTS
Natura held the first music festival in Brazil's Metaverse. The Festival do Lado featured meet and greets with the artists and tens of thousands of live fans.
METACOMMERCE
GAMES
GENERATION Z
Risqué, Brazil's leading nail polish company, presented the first nail polish store on Metaverse. With the metacommerce solution, purchases on the metaverse were delivered at home.
GAMIFICATION
WIBX
MUSIC
Our case "Melhor Dia" brought both the extension of the fans' connection with the artists and accessibility to the festival with tickets that could be purchased through campaigns within the Wibx app.
With the advancement of the WEB3 , communities have become an essential factor for the growth and strengthening of companies, taking advantage of the most loyal customers as business drivers.
New immersive experiences that broaden the connection between brands, products and consumers. Transposing the physical barrier and enabling more impactful and innovative actions.
With a high level of engagement and conversion, games represent the next level in establishing relationships and connections between users and brands.
With NFT Loyalty programs, VIP Groups and bonus engagement mechanics, brands can engage, retain and monetize their communities in an unprecedented way.
:quality(80):focal(-5x-5:5x5)/cloudfront-us-east-1.images.arcpublishing.com/estadao/2W3CKRPHDNPGZHYBXGCMM6PG5M.jpg)
