Tech Trends
Financial Services
Sales & Loyalty
ENTERTAINMENT
Produtos
GAMIFICATION
BLOCKCHAIN
COMUNITY
LOYALTY
ENGAGEMENT
Banco Pan innovated by exploring new technologies and creative solutions in the financial sector, betting on Gamified Action strategies. The campaign aimed to capture and convert leads, boosting account opening and Brand Awareness.
Several Inbound Marketing campaigns were developed through strategies such as 'Member get Member' and the use of content sharing on the App's Influencer tab. These initiatives aimed to establish connections, provide relevant content and disseminate valuable information to customers, as well as rewarding the network of nano-influencers for their engagement.
GAMIFICATION
WIBX
ENGAGEMENT
Bauducco strengthened its community with Content Campaigns on the Wibx App, focusing on awareness and conversion of Bauducco Club subscriptions.
CRYPTO GATEWAY
METAVERSE
GAMES
Mercado Pago has positioned itself in the market as the first digital bank in the metaverse with a store in the game GTA, with a crypto payment gateway allowing direct in-game purchases.
GAMIFICATION
WIBX
MÚSIC
Melhor dia brought both the extension of the fans' connection with the artists and accessibility to the festival with tickets that could be purchased through campaigns within the Wibx app.
A powerful tool for bringing consumers closer together, rewarding and motivating them, optimizing exchange relationships and community engagement.
With NFT Loyalty programs, VIP Groups and bonus engagement mechanics, brands can engage, retain and monetize their communities in an unprecedented way.
Blockchain is one of the greatest historical advances in the financial market, making it possible to create processes that involve unquestionable security, speed and efficiency.
With the advancement of the WEB3 , communities have become an essential factor for the growth and strengthening of companies, taking advantage of the most loyal customers as business drivers
This action highlights the effectiveness of the partnership between technology and gamified marketing strategies, paving the way for new forms of direct impact on communities by the financial sector, expanding its possibilities and attracting a wider range of customers.
Recommended solutions
The main result of Banco Pan's action was the success in capturing and converting leads, boosting account openings and increasing brand awareness, which resulted in a significant reduction in the Cost of Customer Acquisition.
By creating gamification actions, your brand can boost the most interesting conversions for your business, such as registrations, downloads, product sales or even presence at physical points.
:strip_icc()/i.s3.glbimg.com/v1/AUTH_b3309463db95468aa275bd532137e960/internal_photos/bs/2023/E/O/t9x1guTwmYXgBAXdWSvg/wiboo.webp)
:quality(80):focal(-5x-5:5x5)/cloudfront-us-east-1.images.arcpublishing.com/estadao/2W3CKRPHDNPGZHYBXGCMM6PG5M.webp)
