Tech Trends
Financial Services
Sales & Loyalty
ENTERTAINMENT
Produtos
CRYPTO GATEWAY
METAVERSE
GAMES
GENERATION Z
COMMUNITY
Mercado Pago, Mercado Libre's financial platform, made its debut in the metaverse by launching an official store on Inverso, Wibx Company's server in GTA Role Play. Players were able to buy their agent skins, as well as graffiti, stickers, game equipment and a box with a surprise skin via the Mercado Pago checkout.
With this initiative, Mercado Pago wanted to position financial services as an integral part of gamers' daily lives, reinforcing its new role as a digital bank and emphasizing that "your bank is anywhere, even in the Metaverse". Getting closer to the gamer community is another step towards consolidating the vision that Mercado Pago is accessible to all Brazilians.
METACOMMERCE
GAMES
GENERATION Z
Risqué, Brazil's leading nail polish company, presented the first nail polish store on Metaverse. With the metacommerce solution, purchases on the metaverse were delivered at home.
METAVERSE
MUSIC
ARTISTS
Natura held the first music festival in Brazil's Metaverse. The Festival do Lado featured meet and greets with the artists and tens of thousands of live fans.
GAMES
METAVERSE
AVATAR
Mc Lipi and Wibx Company teamed up to create a personalized immersive experience in the game Fortnite. In a gamified video clip, the artist and his fans experienced the song in an unprecedented way.
With a high level of engagement and conversion, games represent the next level in establishing relationships and connections between users and brands.
With NFT Loyalty programs, VIP Groups and bonus engagement mechanics, brands can engage, retain and monetize their communities in an unprecedented way.
New immersive experiences that broaden the connection between brands, products and consumers. Transposing the physical barrier and enabling more impactful and innovative actions.
With the advancement of the WEB3 , communities have become an essential factor for the growth and strengthening of companies, taking advantage of the most loyal customers as business drivers
Mercado Pago's foray into the metaverse, through its partnership with Wibx Company on the GTA Role Play Inverse server, redefines the bank's interaction in the financial market. By offering Skin Commerce for customizing avatars and establishing the virtual Call Center, Mercado Pago has innovated in virtual commerce and in offering financial services, standing out as an accessible and pioneering digital bank. This approach not only extends the brand's reach, attracting a new audience, but also creates a bridge between the real and virtual worlds, setting new standards for digital interaction and shaping the future of retail and the financial sector.
Recommended solutions
Mercado Pago's strategic entry fulfilled the objective of positioning the brand as the digital bank of the metaverse and games, approaching the gamer community in an organic and assertive way. As well as reinforcing its identity as an innovative digital bank, the foray into the metaverse attracted not only existing gamers, but also a new audience, thus expanding the brand's reach.
Brand positioning, reaching new audiences, engagement and, above all, the relationship with new generations.
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