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PORTFOLIO

Risqué presents the first Metaverse nail polish store with a phygital shopping experience

METAVERSE

METACOMMERCE

GAMES

COMMUNITY

GENERATION Z

Exploring new technologies to offer unique experiences, Risqué, Brazil's leading nail polish company, presented the first nail polish store in the Metaverse as part of the Our Metaverse collection. With branding incorporated into the WEB3 universe, we materialized this creativity in technology, exploring new trends and connecting the brand with the public through them.

PORTFOLIO

With the Metacommerce solution, the experience allowed players to try out the colors, share with friends and even buy products for home delivery, while the brand distributed coupons and discounts, generating engagement and boosting sales.

Games and Metaverse, the bridge to connect with Generation Z

Games and Metaverse, the bridge to connect with Generation Z
Games and Metaverse, the bridge to connect with Generation Z

With the mission of positioning itself as an innovator and relating to the younger generations, we used the strategy of gamer intelligence to develop the appropriate interaction with the gamer community and their interaction in games. In a personalized and gamified environment on Wibx Company's Inverso RP server, users were able to paint their nails in the game while unlocking new skins and exclusive powers to use in the game.

portfolio-risque
portfolio-risque
portfolio-risque
portfolio-risque
portfolio-risque
portfolio-risque

We materialize technology in real cases on WEB3

natura

METAVERSE

MUSIC

ARTISTS

Natura held the first music festival in Brazil's Metaverse. The Festival do Lado featured meet and greets with the artists and tens of thousands of live fans.

mercado pago

CRYPTO GATEWAY

METAVERSE

GAMES

Mercado Pago has positioned itself in the market as the first digital bank in the metaverse with a store in the game GTA, with a crypto payment gateway allowing direct in-game purchases.

speedzin

METACOMMERCE

GAMES

GENERATION Z

Artists and fans come together in a racing game where the benefits go beyond the boundaries of the game and into the real economy.

Insights related to the case

Games

With a high level of engagement and conversion, games represent the next level in establishing relationships and connections between users and brands.

Engagement and loyalty

With NFT Loyalty programs, VIP Groups and bonus engagement mechanics, brands can engage, retain and monetize their communities in an unprecedented way.

Metaverse

New immersive experiences that broaden the connection between brands, products and consumers. Transposing the physical barrier and enabling more impactful and innovative actions.

Communities

With the advancement of the WEB3 , communities have become an essential factor for the growth and strengthening of companies, taking advantage of the most loyal customers as business drivers

Insert your brand into games and discover the power of this market!

CONTACT US

Nail salon at Metaverso paves the way for the future of retail


Risqué's innovative entry into the Metaverse, by presenting the first gamified nail polish store, not only revolutionizes the beauty industry, but also points to significant transformations in the retail market.

This initiative not only develops innovative engagement strategies, but also inspires other brands to explore Metaverse and gamification as tools for continuous innovation in retail, opening doors to a future where brands actively seek new ways to connect with consumers in digital.

Recommended solutions

Games
Metaverse
Avatars

FAQ

The action shows a revolution in retail, redefining the beauty shopping experience, demonstrating an innovative approach to connecting with specific audiences and achieving relevance. Highlighting the importance of gamification and metacommerce in transforming the consumer buying journey, this initiative inspires other brands to explore the Metaverse and gamification as tools for continuous innovation in retail.

By exploiting the Metaverse and similar strategies, your company can reap benefits such as innovation, authentic connection with specific audiences, engagement, loyalty, online-offline integration and stronger brand positioning. These actions can translate into a competitive edge and positive results for your business.

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