PORTFOLIO

Speedzin

ASTROGAMES

NFT

WIBX

ARTISTS

BATTLES

As the first launch of the Astro Games concept, games that unite the power of the artist community with immersive gamification and exclusive experiences, Speedzin brings big names in Brazilian music to the game screen with their machines for a fun and competitive contest.

To the sound of tracks by the biggest Brazilian rap, funk and trap artists, fans and gamers will race on exciting tracks with fast and challenging battle mechanics against other players. Interactions with the community will be even closer with exclusive experiences, new music releases, events, pocket shows and an exhibition of Brazil's most coveted 'ships', in the game and in real life.

Games and Music: The Power of Bringing Communities Together

Music fans play games, gamers listen to music and everyone consumes in retail. By uniting the strength of the communities in the world's largest markets, we can boost the reach and conversion of business, providing many more opportunities for user experiences and benefits.

The win-win relationship between
Players, Fans, Brands and Artists

Players

For players with a passion for racing games, Speedzin offers innovative and strategic gameplay, and stands out for its unique skill card mechanics. Players can opt for a strategic style, combining drifting and racing skills, or use an arsenal focused on damage or protection to overcome challenges.

Artists

For artists, Speedzin is an unprecedented opportunity to become characters in the game, with their own avatars and customized cars. With track releases and immersive shows, the game extends the connection between the artist and their fans, enabling new sources of income and boosting the reach of their phonograms.

Fans

For fans of the artists, Speedzin offers the opportunity to connect in a unique way with their favorite artists, taking part in exclusive launches, concerts and interactive experiences. With the tokens earned in the game, fans can purchase exclusive items from the artists.

Brands

For brands, Speedzin is the perfect chance to reach a segmented and engaged audience. With programmatic media, merchandising, sponsorship and immersive actions, brands position themselves strategically, increasing their visibility and boosting sales.

Related brands or cases

GAMES

Related brands or cases

AVATAR

Mc Lipi and Wibx Company teamed up to create a personalized immersive experience in the game Fortnite. In a gamified video clip, the artist and his fans experienced the song in an unprecedented way.

GAMIFICATION

WIBX

MUSIC

The Melhor Dia brought both the extension of the fans' connection with the artists and accessibility to the festival with tickets that could be purchased through campaigns within the Wibx app.

METAVERSE

MUSIC

ARTISTS

Natura held the first music festival in Brazil's Metaverse. The Festival do Lado featured meet and greets with the artists and tens of thousands of live fans.

Direct benefits | Stakeholders

Direct connection between fans and artists

Closer proximity to customer bases

New revenue streams

New merchandising and sponsorship opportunities

Direct access to a segmented and highly engaged audience

Related Insights

Games

With a high level of engagement and conversion, games represent the next level in establishing relationships and connections between users and brands.

Blockchain

A universe of new possibilities for immersive interactions that bring brands closer to their customers, through gamification actions, cashback 3.0, metaverses and more.

Communities

With the advancement of the WEB3 , communities have become an essential factor for the growth and strengthening of companies, taking advantage of the most loyal customers as business drivers

Cryptoassets and tokens

A powerful tool for bringing consumers closer together, rewarding and motivating them, optimizing exchange relationships and community engagement.

The Power of the Asset in the player's hand

Speedzin is the Blockchain-based gaming revolution, combining strategy, fun and profitability. With our exclusive NFT Marketplace, we create a dynamic economy between players, stimulating interaction and offering an experience with tangible value beyond the game universe. In our marketplace, all assets, skins and items become the player's possession and have real value, which means that players can explore the true potential of their virtual achievements.

FAQ

The combination of the organic reach of the artists' fans, Generation Z and the gamer community promotes high visibility and engagement for brands that position themselves in the game. Strategies such as programmatic media, merchandising, sponsoring competitions and offering personalized items such as clothing, accessories and car articles, create a new way of communicating, connecting and monetizing with these communities.

From the most innovative brands such as Nike and Red Bull, to more traditional brands such as Johnson & Johnson, brands from a wide range of sectors have achieved good results with their gaming campaigns.

Knowing how to communicate with and truly understand the gamer community and younger generations is essential for brands to connect with and generate reach in this universe. Gamer Intelligence is the power to translate how brands interact and approach this community, with actions that really impact, convert and generate results for brands.

News

Empiricus

Speedzin

Games and Music: The Power of Bringing Communities Together

Music fans play games, gamers listen to music and everyone consumes in retail. By uniting the strength of the communities in the world's largest markets, we can boost the reach and conversion of business, providing many more opportunities for user experiences and benefits.