26%
of points are never redeemed
Loyalty Solutions
Your points are dying on the shelf.
Redemption is your best sales indicator. Wibx is the behavior layer that connects to the program you already have: the budget only goes out when a real action happens — and the reward is portable between brands, from the product on the shelf to the backstage experience, the point that circulates instead of expiring.
Pain
Issued points are budget that already left the register.
Source: Antavo, Global Customer Loyalty Report 2026.
And half of customers stack up programs without bonding to any of them: the balance exists, the relationship does not. What the point lacks is not value — it is the behavior behind it. That is exactly the layer that plugs into the program you already run.
Breakage is not savings. It is behavior left unharvested and a relationship pulled further away.
Connect, don't replace
Your program already rewards the purchase.
The Wibx layer rewards the rest of the behavior.
The big programs already solved the balance — which is exactly why Wibx does not compete with them: it connects to them. The layer adds what the point still cannot see — the referral that became a customer, the content watched to the end, the return visit to the store: verified action, with consented first-party data in your CRM and an auditable record of every act.
What your program already does
Issues, accrues and redeems the point — the balance mechanics the market knows and your customer trusts. That stays. That is yours.
What the layer adds
Missions and reward for verified behavior — the budget only goes out against a validated act — and what the customer exchanges returns to the brand wallet as operable balance.
The inverted panel
Your program's metric is not the balance.
It is the redemption rate.
The traditional program measures accrual. The Wibx design measures movement: redemption rate as the hero KPI, idle balance treated as an engagement alarm.
The accrual panel
- Points issued
- ↑ always
- Accumulated balance
- ↑ growing
- Balance sheet provision
- ↑ aging
- Behavior harvested
- ?
The movement panel
- Validated actions
- measured, one by one
- Redemption rate
- the hero KPI
- Balance returning to the brand
- operable budget
- Idle balance
- alarm, not active
Reward circulating is the signal. Reward sitting still is the alarm.
One event, two effects
The exchange is the sale.
When the customer exchanges the reward, a single event produces two effects at the same time:
The sale happens.
The product or benefit goes out through e-commerce or the counter — the journey is the same. The exchange is not a program cost: it is the sale itself, with real-time, first-party purchase data in your CRM.
The balance comes back.
The brand wallet receives what is exchanged with it — ready for the next campaign. Budget that circulates instead of expiring.
Industry benchmarks associate redeemers with higher spend. With Wibx, the point tokenized, that association is observed as a sale. That is why redemption is the program's highest-value moment.
Replacing nothing
The behavior layer on top of the program you already have.
Missions, rewards, redemptions and the record of every act embedded in your app, CRM or e-commerce via Wibx Connect (API). Whoever already has a program enters through it.
Distributes
The base becomes a channel: rewarded word of mouth, measured act by act.
Sells
Referral with a record of who referred, who arrived and what they did — reward for a completed sale, defined by the campaign rules.
Proves
Every registered action generates consented first-party data for the CRM, with segregation by profile.
Wibx Connect proof
One of the country's largest programs already runs on the rail.
The best proof that the layer connects instead of replacing is whoever already connected.
Programa Uau da Caixa · BORA
End-to-end redemption management and processing, in production: the mechanics APIs run inside the Uau Caixa app, the infrastructure tokenizes point management, and the integration is bidirectional and fully operational — the Uau Profile runs on BORA, and BORA's mechanics run on Uau.
Large connected program · in production
McDonald's — McChicken Run · Case
Consumption missions rewarded with Meu Méqui points — the reward lands in the customer's own program, not in a parallel system. Consumption becomes data and offer intelligence for the brand.
For banks, coalitions and retailers with their own program, the offer is the same as the case above: end-to-end redemption management and processing, with reward portable between brands and end-to-end auditability — your program stays yours; the behavior starts being measured.
Questions about Wibx Loyalty
What people ask before switching the metric
Yes, without replacing it. Wibx is the behavior layer on top of the program you already have, embedded in your app, CRM or e-commerce via Wibx Connect (API). The reward lands in your own program.
Regular cashback proves only the purchase. Wibx proves the whole behavior — who referred, watched, answered, returned — and closes the loop in the brand wallet: what the customer exchanges with you comes back as operable balance for the next campaign.
What gets rewarded. Traditional programs reward spend; Wibx rewards the verified action and records every act. Portable balance the big programs already have; behavior paid against proof, they do not.
WIBX is a utility token built on blockchain technology, designed not to expire. Campaign rewards (caps, promotional windows) follow their own rules, always declared in each campaign's rules and the program's terms.
No. WIBX is utility, execution and proof: it exists to move reward and record action — it is not an investment, not a security, and carries no promise of financial return.
Stop measuring sleeping balance. Start measuring redemption that circulates.
We show how the behavior layer enters the program you already have — without replacing what works.
If there was Wibx, there was validated action.