Intention does not become gesture.
Consumers declare values and act out of convenience. A campaign that measures declaration is measuring the part that never happens.
Impact proof
Estimated impact does not exist. Executed and registered action does.
Your impact budget stops buying intention and starts paying for validated action. Every dollar becomes an auditable receipt born together with the action, registered on blockchain, ready to enter your report before the European anti-greenwashing standard (ECGT, Sep/2026) demands proof.
The say-do gap
Between what people declare and what they do, there is an abyss.
And that is where the impact budget gets lost, three times over.
Raising awareness, alone, does not scale.
Without incentive, the message ends when the media spend ends; the person saw it, agreed, and moved on. Awareness without incentive does not scale.
Claim without proof does not hold up a report.
And the bar is rising: your report needs to be ready before the European anti-greenwashing standard (ECGT, Sep/2026) demands proof of what is claimed.
This is exactly the gap this model closes: it pays for action, not intention.
The 12 gaps
The world's biggest studies mapped what is missing. Nobody closed it.
The traditional model measures later, audits later, reports later. The result fits into three numbers, and underneath them, BCG, McKinsey, Harvard, the UN, the OECD, the World Bank, the WEF, IDB/CAF, Edelman and Accenture name, with 2025 data, the 12 gaps that remain open. Impact Proof was designed on top of that list and answers each line within the scope it can prove.
7%
is all that reports Scopes 1-2-3 in full, and the number keeps falling: 10% → 9% → 7%
BCG/CO2 AI Climate Survey, Sep/2025
0 of 17
SDGs are on track for 2030
UN, SDG Report 2025
2.2B
people are still offline, outside any digital impact program
ITU, Facts and Figures 2025
The 12 gaps.
Only 1 in 4 companies measures chain emissions; only 7% report Scopes 1-2-3 in full (Carbon Action Report 2025, EcoVadis & BCG).
The answer: every action in your program is born measured and auditable, in real time, not in an annual report. Physical outcome (tons, emissions) still runs through dMRV or a certifier: stated in the product, line by line.
Effective ESG requires multiple stakeholders; global sustainable investment now exceeds US$30 trillion (Sustainable and Inclusive Growth Report 2025).
The answer: continuous missions over real people; the stakeholder does not sign a pledge: they act, and the action is validated.
The axis shifts from disclosure to impact measurement with shared accountability (Top 10 Corporate Sustainability Priorities for 2025).
The answer: the report stops declaring and starts attaching: a transactional record of every execution.
None of the 17 SDGs are on track for 2030; what is missing is participation and financing (SDG Report 2025).
The answer: whoever acts receives real exchange power. Participation that is rewarded, not summoned.
A framework with more than 80 individual well-being indicators (Well-being Data Monitor, Nov/2025).
The answer: the individual trail of executed actions, person by person, within an honest scope: proven execution; subjective transformation is not attested.
FundsChain: tamper-proof records via blockchain, 13 projects in 10 countries (Sep/2025).
The answer: the World Bank validated the path: an on-chain trail from budget to action is exactly the rail Impact Proof runs on.
Well-executed ESG can affect operating profit by up to 60% (Five Ways That ESG Creates Value).
The answer: cost per validated action on the dashboard and budget that recirculates: the campaign's operating result, read on the same ruler as the business.
The EDISON Alliance has already improved 784 million lives (2025).
The answer: mobile-first, focused on lower-income segments: productive inclusion paid in exchange power, mission by mission.
The IDB mobilized US$19.9 billion; CAF approved US$18.6 billion (2025 reports).
The answer: digital infrastructure replicates the program by design: the same mission runs in any connected geography.
AI for real-time ESG data replacing the annual cycle (ESG & Sustainability Insights: 10 Things for 2025).
The answer: the record is born the moment the action happens: the dossier is ready whenever the report asks for it.
61% of the population holds a sense of grievance; 68% fear business leaders are misleading the public (2025 Edelman Trust Barometer).
The answer: against distrust, public proof: it returns exchange power to whoever acts, and proves every return with a record.
72% buy more sustainable products than 5 years ago; 81% expect to buy even more (Life Trends 2025).
The answer: the same mechanics that move media and loyalty run the impact mission: one economy, not a silo.
In traditional models, impact is what is left over after the operation. Here, it is the mechanism itself: an economy operating, not corporate philanthropy.
Impact missions
Pay for action, not intention.
You configure impact missions on the same mechanics that already move media and loyalty across the Wibx ecosystem. The reward only goes out when the person acts, and every action is recorded.
Educate · Play
Content watched to the goal you define. Whoever stops halfway does not count: only the completed action is validated and rewarded.
Raise awareness · Circuit
A journey, not a one-off event: discover → learn → respond → complete. The full reward package only goes out when every step is completed.
Research and listen · Click & Answer
Surveys, quizzes and ratings, rewarded. You capture declared data, zero-party, added to the first-party behavioral data of the executed action. Consented at the source, privacy-first by design.
Mobilize · Refer+ / MGM
The cause spreads through the network of whoever participates. In MGM, both the referrer and the person who arrives are rewarded; in Refer+, the referral is not an abstraction of reach: it only counts when the action set in the mission's rules actually happens. Always for the validated action, never for the invite sent.
A diversity campaign, in practice: Play with content on the theme + Click & Answer with a survey and quiz. Two mechanics, one mission, and every participation with a record.
Education
Rewards whoever actually learned, not whoever just clicked.
In education, validation makes the difference no report ever made: the reward only goes out to whoever completes the journey. Your metric stops being "people reached" and becomes completion rate: how many people reached the end of the trail you designed. It is the distance between distributing content and proving the journey traveled.
Illustrative scene, declared
Marta did not receive a donation.
She received exchange power.
A financial education mission goes live. Marta, who lives on the outskirts of the city, watches the full trail on her phone, answers the questionnaire and is validated by the protocol. That same week, she exchanges what she earned for a benefit at a pharmacy or supermarket. Every step with its own record.
Whoever acts pays nothing, and receives real exchange power. Productive inclusion, not charity.
Illustrative scene, declared: Marta shows how the mission works, she is not a real case.
The receipt
Every dollar becomes an auditable receipt and it is born together with the action.
It is not a report reconstructed afterward. It is a record born at the moment, with an audit trail on blockchain. Ethereum on the token's public layer, Hyperledger Besu and GoQuorum interoperating on the enterprise layer.
Activation
You activate the budget and define the behavior the mission needs to provoke.
Execution
The person executes the action: watches, answers, completes, mobilizes.
Validation
Validation records the event and only then releases the reward. This is the Proof of Behavior.
Exchange
The person exchanges what they earned for real benefits inside the ecosystem: the reward is in WIBX, a utility token.
Recirculation
What the public exchanges returns to your institution's wallet and recirculates into the next mission. Impact budget that circulates instead of expiring.
The result is a dossier that is born ready: who acted, when, under which rule, at what cost. Before the European anti-greenwashing standard (ECGT, Sep/2026) demands proof.
The limits, in full
What Wibx proves, and what it does not certify.
Wibx proves the execution of the engagement: who acted, when, under which rule. It does not certify physical outcome: trees planted, areas restored, tons recycled and emissions avoided are the territory of dMRV or a certifier. Wibx does not certify and does not replace audit.
The electoral safeguard
Civic engagement is restricted to non-electoral matters. The reward is never conditioned on a vote, endorsement or political statement; there is suspension during blackout periods; and contracting with public authorities follows the public procurement regime. For governments, this is not fine print, it is a prerequisite to sit at the table, already built into the product.
Who it is for
An auditable trail from budget to action.
ESG and corporate sustainability
Your impact budget gains what the report was missing: an auditable trail from budget to action, an objective input for the standard the ECGT will demand.
Governments and multilaterals
The same trail, with the safeguards the public sector requires already built in: non-electoral matters, suspension during blackout periods, contracting under the public procurement regime.
Wibx Company is a signatory of the UN Global Compact.
Your next impact report can be born with proof.
Ready to activate people instead of buying media? Tell us the scenario, we design the shortest path to your first live campaign.
If it went through Wibx, the action was validated.
FAQ
What people ask about this
No, and that is deliberate. Wibx proves the execution of the engagement and delivers the record as an input for your report. Physical outcome is the territory of dMRV or a certifier; audit remains audit.
No. The experience is a regular app, frictionless; blockchain works at the record layer, where it sustains the transactional audit trail. And participating does not require any upfront financial investment: the reward is born from executing a previously defined voluntary action.
Every mission is born with a clear validation rule, caps per user, per period and per campaign, an audit trail and anomaly monitoring. The anti-fraud system was validated over millions of real records and the scope is clear: detection and mitigation; no system guarantees zero fraud.
Minimal data, transparent purposes, access governance by profile, logs and audit under LGPD and ANPD Resolution 2/2022. Declared data is consented at the source, collected as a rewarded experience, not as an intrusion.
For non-electoral matters, yes, in a specific or whitelabel environment. The reward is never conditioned on a vote, endorsement or political statement; there is suspension during blackout periods; and contracting follows the public procurement regime.