The new era of gamer engagement

Fun is the Hub's cheapest entry point: a B2C acquisition, habit and reactivation layer that breaks through behavior bubbles and expands P2P distribution.

Space combat game preview from IUBY
Tactical shooter game preview from IUBY
Frog Swamp minigame screen
Rocket Frog minigame screen
Scape Room minigame screen
SpeedZin racing game screen
StrategyActionArcadePuzzleSkillTrivia

Wibx’s new GAMEFI platform

IUBY brings together Games, community and rewards in one single ecosystem. Games as a bridge to new generations. More than games, a platform for interaction, competition and connection with users. Inside every IUBY title, the rule is the same: the user plays and leaves rewarded for what they did. And what you earn, you trade: products, experiences, access. From games to real life: game mechanics optimize brand engagement today, and it already runs in production as the ecosystem's engine. McDonald's gamified its chicken line (McChicken Run); Banco Pan ran gamified acquisition rewarding completed account openings, not clicks; Luan Santana and Sorriso Maroto used gamification for a rewards ranking.

See some of the features

Community

Connect, interact and be part of our community.

Chat

Real-time conversations with players. Make connections!

Ranking and Seasons

Chat with players in real time.

Rewards

User interaction generates value. Reward it!

Marketplace

Create collectibles and exclusive items. Personalize!

Minigames that challenge you

Jump into quick matches, player-vs-player challenges, season ranking and rewards at the end of every season.

Brand presence, every day

A community that’s already paying attention

Talk to players who are already engaged, every day, inside the game.

Reach without borders

Your campaign reaches players in real time.

A reason to come back, season after season

Every new season is a new chance for your brand to show up.

Budget that only spends on completed action

Your brand rewards the mission done — never the promise.

A storefront inside the game

Your products become collectible items — visible and wanted.

Interaction

A full feed to share, ask questions, discuss and interact with the IUBY community

IUBY community feed open on a laptop, with posts, ranking and daily reward

Ranking and Seasons

Show your skill and be the first. Big rewards await the best players

Two phones showing the IUBY app — home screen and weekly player ranking

Personalize your experience

Customize in-game items, build your own collection, activate and engage players.

Join this community.

Talk to the team

Questions about IUBY

What people ask

Iuby Games is Wibx Hub's games vertical: the platform where every title will launch. Your brand's missions and rewards, built into games that run on the economy already operating inside Wibx Hub.

No game is live yet. The plan is to launch the platform in the last quarter of 2026. Game status: Overmatch — tactical FPS, merit and skill, in final testing; SpeedZin — a cultural race connecting community, artists and brands, in testing; WibxGo — urban exploration with augmented reality and collectible virtual creature hunting, in testing; Iuby Casuals — pocket minigames, matches that last minutes, mobile-first micro-engagement, ready.

The economy the games run on was modeled with Game Theory, from Nash Equilibrium to Gale-Shapley, in formal research cooperation with ITA for the platform's rewards.

Micro-boredom games are casual games: the bank line, the bus ride, the three-minute wait. Iuby doesn't compete with consoles or two-hour sessions — it fills the gaps in your day with matches that last minutes and end in fun and real rewards.

Iuby's games won't launch their own economy. They plug into an economy that already runs on Wibx Hub, with the same Wibx token.

Test and pre-launch whitelists will open and be announced on official channels. Brands interested in connecting with the games can email comercial@wibx.io.

Minimum age 14+, with KYC and parental authorization. We follow every applicable regulation: ranking and in-game competition with a prize (SpeedZin, Overmatch) and first-to-win follow the exception laid out in article 3 of Law 5.768/71 (merit, no chance, no paid entry), and the Brazilian Electronic Games Legal Framework (Law 14.852/2024). The WIBX token is not an investment, is not a security and guarantees no financial return.